Learn The Most Powerful Ways For YouTube Video Social Promotion
Videos have been dominating the world of digital marketing for quite some time now. According to various surveys, it has been proved that our customers are fonder of watching videos over any other marketing strategy which is why more and more companies have now started promoting through videos. Instead of entangling you with examples, let’s just put the data straight.
Why videos are critical in digital marketing?
· 97% of marketers trust videos to promote their products
· By the end of 2021, 80% of the traffic will be driven by video
· More than 81% of the businesses use videos in their marketing strategy
· Over 90% of consumers claim that videos affect their marketing decision
· By the end of 2021, live videos will contribute to almost 13% of the total traffic
If these numbers do not compel you to change your marketing course, then your brand is surely missing out on a lot of opportunities. Going by the longer route, here are the reasons why you must use videos for marketing, now.
The top 5 reasons are:
1) Boosts Conversion
Let’s get it straight. Marketing and promotion are primarily about increasing your sales figure which is possible when there is a boost in the conversion rate. It is proven that adding videos to your landing page, increases your conversion rate by almost 80%. Is it still not enough? Videos directly contribute to your sales and this is not even surprising.
2) Great ROI
The good news is that videos increase your ROI by almost 83%. The constant evolution of technology has made it easier for the general people to create and edit videos without much expense. With a good content idea, share a video and watch your investment reaping the maximum profits.
3) Gain the Trust
It takes years to build trust and in the sales field, trust is what builds the whole ecosystem. People are fully aware of the marketing tactics and therefore stop selling them. Focus on creating long-term relationships and catch their attention with useful information. A video does it all. Be serious about your video and let your video be the face of your brand.
4) Impress Google
Google loves videos. Yes, you heard that right. The more time your visitors spend on your channel watching your videos, the more convinced Google gets about your credibility. By carefully optimizing the video give Google the reasons to rank your video on the top of the SERPs.
5) Invites the Mobile Users
90% of the audience watches the videos from their mobile. Recently YouTube has reported that video consumption rises to 100% every year. Since people are always on-the-go, playing videos on mobiles is convenient and effective.
Once you have understood the benefits of videos, it is no great secret when we say that YouTube is the boss of the video digital marketing platform. Whether you want to launch a product, talk to the users, or simply talk about your accomplishment, having a YouTube channel serves all the purposes.
3 rules that one must keep in mind while creating a YouTube video:
· Who is your audience
· What is your YouTube video all about
· Why people should interact with your video
All you have to do is focus on the mentioned rules to drive the several advantages that YouTube has to offer. Here is a list of all those aspects in which your company will definitely receive a boost.
1) Massive Reach
2) Boost SEO capabilities
3) Affordable and Effective
4) Precise targeting to your customers
5) Chances to go viral
While there are various ways in which you can choose to promote your YouTube videos, social media gives a rewarding and fun experience. Even if it’s small content but creating it in an engaging manner and YouTube video social promotion will earn you more views for your channel.
Check out the 7 best ways to use social media for your YouTube video promotion.
1) Post on Facebook Groups
You must be accustomed to sharing your videos on YouTube but how often do you tag people who you think can be interested in your video? Don’t forget that the tagged post shall be visible to their friends as well. Therefore target the various Facebook groups related to your niche. Feel free to interact with the group’s admins. You can also increase the visibility by creating your own FB group.
2) Keep your Hashtag game on point
We don’t forget to add hashtags, do we? Hashtags are very much in trend and allow your posts to get discovered by others. Make a list of all the trending and most popular hashtags for your video or even add a custom hashtag for your channel.
3) Twitter Hashtags for the Win
A fun way of building more awareness is by using custom hashtags on Twitter and sharing it with your fans. Select the right Twitter handles and find out the influencers who might be iterated in your content. To top it all, you can even add a Thank you message for your fans.
4) Get on Instagram
These days you can find anything and everything on Instagram. A great place to endorse your YouTube channel is Instagram where you can share a sneak peek into the behind the scene actions that go while creating the video. This is surely a fun way of interacting with your fans. To keep it catchy, add a 15-second video clip and watch more traffic inflowing to your channel soon.
5) Pin it on interest
Pinterest is quickly becoming the next big thing. Upload pins of your YouTube videos on Pinterest to solidify your brand. Make sure to add a catchy description and the link to your blog, channel, or website while uploading your pins.
6) Engaging LinkedIn
LinkedIn is the humble spot where you can share videos that are relevant to a particular business or industry. Don’t miss out on any opportunity and share the posts here to engage your fans and followers. You can also choose to share it with other professional groups.
